Disadvantages of being a Mail Carrier free essay sample

In all honesty, there are a few hindrances of being a mail in todays society, for example, a great deal of working out, risks in strolling through different people groups yard, and the main part of mail during the special seasons. Individuals Just dont understand the things mail transporters need to suffer to convey them their mail. The Job can be distressing now and again. In any case, through everything, they understand there is one principle objective that objective is to give individuals their mail in a precise and convenient way. One hindrance of being a mail transporter is a great deal of exercising.They are on very stunt time in getting to each letter drop so there Job may get as genuine as Jogging or rushing to remain on schedule on the off chance that they become bogged down. Despite the fact that they may remain on schedule, the entirety of the activity could cause significant medical issues that they have, for example, asthma, back agony, cramps, and so on. We will compose a custom paper test on Inconveniences of being a Mail Carrier or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Furthermore, did you realize that conveying mail isn't as straightforward as driving up too letter box and placing the mail in the case? It can get as unpredictable as leaving your vehicle toward the finish of the road and strolling entryway to entryway. For what reason do they do this?Because in a few neighborhoods in the U. S. The letter box is on the curve. It is simpler to Just walk entryway to entryway, instead of waste gas driving from house to house. Talking about going way to entryway, this can be perilous in light of the fact that bearers need to stroll in others yards so as to get to the letter box. You may think, well, what is so hazardous about this? There are various things that could occur while strolling in somebody elses yard. For instance, a shopping center transporter could stumble over a branch and damage their selves since they might be in a rush.The occupants could hurt them on the grounds that theyre distraught about their shopping center or some other irregular issue. In any case, the most widely recognized thing is hound assaults. As per research, shopping center bearers have a 5% or 1 out of 20 possibility of getting assaulted by a canine. This may not appear to be a high rate however when you consider It, It Is thinking about each 20 houses they go to they might be welcomed by a seething canine. Another detriment of being a mailman Is the Increased volume of shopping center In the special seasons. Shopping center bearers are working their hardest between Deck. Also, Jan. For a few reasons. One explanation Is individuals are occupied with mailing In their profits for charge season. Another explanation Is Its Christmas time. Being this season, we realize that individuals everywhere throughout the world are caught up with attempting to get endowments to their families and companions. So how does the USPS handle the ascent In shopping center? They make their laborers work longer moves so the shopping center can get conveyed on time in spite of Increased amount. As should be obvious, It Is not as simple as everybody might suspect conveying individuals their shopping center. This Is the reason the nearby, state, and national government are attempting to make shopping center transporters Jobs easier.One route Is by hilling more specialists to work during the special seasons. Another route Is by putting shopping center boxes toward the finish of the drive approach to make It simpler and more secure to appropriate shopping center. This will make shopping center bearers Job of conveying shopping center easy and furthermore assist them with keeping up wellbeing by not approaching people groups yard. These things will help lead to more wants and favorable circumstances of being a shopping center transporter. Strolling in somebody elses yard. For instance, a mail bearer could stumble over a branch in light of the fact that theyre distraught about their mail or some other arbitrary issue. In any case, the most widely recognized thing is hound attacks.According to investigate, mail transporters have a 5% or 1 out f 20 possibility of getting assaulted by a canine. This may not appear to be a high rate yet when you consider it, it is thinking about each 20 houses they go to they might be Another weakness of being a mailman is the expanded volume of mail in the special seasons. Mail transporters are working their hardest between Deck. Furthermore, Jan. For a few reasons. One explanation is individuals are occupied with mailing in their profits for charge season. Another explanation is its Christmas time. Being this season, we know So how does the USPS handle the ascent in mail?They make their laborers work longer hafts with the goal that the mail can get conveyed on time in spite of expanded amount. As should be obvious, it isn't as simple as everybody might suspect conveying individuals their mail. This is the reason the nearby, state, and national government are attempting to make mail bearers occupations simpler. One path is by recruiting more laborers to work during the special seasons. Another path is by putting post boxes toward the finish of the drive approach to make it simpler and more secure to disseminate mail. This will make mail bearers Job of conveying mail easy and furthermore lead to more wants and points of interest of being a mail transporter.

Fluxgate Magnetometer essays

Fluxgate Magnetometer papers How do researchers know the area of a rocket after it is propelled? They utilize an instrument known as a fluxgate magnetometer. They were first evolved during World War II. They were utilized as a submarine identification gadget for low flying airplane. By and by they are utilized in an assortment of uses from space research to submarine identification. By and large, magnetometers have the ability to give a vector estimation, both the size and course. This is advantageous in the field of advanced science. In the field of advanced science, fluxgate magnetometers are utilized for the most part in procuring the rocket flight data. They give 3-hub mentality data through the correlation of the subsequent dc attractive vector field with the International Geomagnetic Reference Field (known as an IGRF). A kind of enlistment magnetometer, fluxgate magnetometers utilize the Faraday⠡â ¯s Law of Induction and are moderately basic, lightweight, and solid. Two equal bars of a ferromagnetic material are put intently together. The ferromagnetic material are neighboring spaces that produce attractive forces in inverse ways. The prompted field is little and positive. These two equal bars are enclosed by loops. The principle headings of the loops are switched. An exchanging current goes through the loops which brings about prompted attractive fields in the two centers that have a similar quality however inverse directions (Caruso). The auxiliary curl encompasses the essential loop and bars. The attractive field actuated in the centers by the essential curl delivers a voltage potential in the optional loop. On the off chance that the outer field was missing, the voltage prompted in the detecting curl is even. It contains just odd music of the essential of the driving current (Kim). Within the sight of an outer field, the detecting curl voltage gets uneven. The asymmetry is delicately identified with the outer field and can be recognized by s tage sen... <!

Automate Your Marketing Efforts with MeisterTask and SharpSpring

Automate Your Marketing Efforts with MeisterTask and SharpSpring To all of our patient marketers out there, the day has finally come! Your favorite marketing automation companion has been supercharged with a MeisterTask integration. Meaning that you can now connect SharpSpring with MeisterTask using Zapier! Strike while the iron is hot is a rule that most modern-day marketers abide by diligently. It is crucial to act and act fast when it comes to sealing the deal and acquiring new customers. In an ideal world, there’d exist a perfect cohesion between marketing and sales. But,  reality is far from ideal as marketers need to constantly keep track of hundreds of leads. This involves expertly sorting those with potential from those that are simply not interested. Up until now, this was often a manual and laborious process. Enter SharpSpring About SharpSpring SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Marketing agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for innovation, open architecture, and exceptional customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of its competitors. Task Management with SharpSpring and MeisterTask Still, a large part of marketing activities involves keeping track of campaigns, performance, sales and most importantly leads, because leads mean business. And, following through just got a whole lot easier with the SharpSpring MeisterTask integration. Connecting your SharpSpring and MeisterTask accounts will enable you to work more efficiently â€" smarter, not harder. The integration is facilitated through Zapier, a tool which allows you to connect your favorite and most used apps together, and, through that connection, automate processes and create super speedy little workflows â€" appropriately called Zaps. You can transform your SharpSpring notifications and forms automatically into tasks using Zaps.  That way you’ll always have an overview of what’s new, what needs your attention and, what needs to be done. How to Create Zaps Create a Zap to add your new SharpSpring leads to your ‘New Leads Project Board’ on MeisterTask. That way you have a snapshot of all the new leads generated. This allows for easy follow-up and makes sure you never drop the ball or let hot leads go cold. How? Create a new project on MeisterTask where all your SharpSpring leads can get zapped to, then simply use this Zap template below: (Please note: you will be asked to create a free Zapier account to use Zaps) While you’re at it, create a Zap that will allow you to turn every new form filled out on SharpSpring into a MeisterTask task? You can use this Zap template below: Alternatively, you can visit Zapier to play around and create your own Zaps from scratch. That way you can use whichever triggers, actions and filters you like: Create Zaps Automate Your Marketing Efforts with MeisterTask and SharpSpring To all of our patient marketers out there, the day has finally come! Your favorite marketing automation companion has been supercharged with a MeisterTask integration. Meaning that you can now connect SharpSpring with MeisterTask using Zapier! Strike while the iron is hot is a rule that most modern-day marketers abide by diligently. It is crucial to act and act fast when it comes to sealing the deal and acquiring new customers. In an ideal world, there’d exist a perfect cohesion between marketing and sales. But,  reality is far from ideal as marketers need to constantly keep track of hundreds of leads. This involves expertly sorting those with potential from those that are simply not interested. Up until now, this was often a manual and laborious process. Enter SharpSpring About SharpSpring SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Marketing agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for innovation, open architecture, and exceptional customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of its competitors. Task Management with SharpSpring and MeisterTask Still, a large part of marketing activities involves keeping track of campaigns, performance, sales and most importantly leads, because leads mean business. And, following through just got a whole lot easier with the SharpSpring MeisterTask integration. Connecting your SharpSpring and MeisterTask accounts will enable you to work more efficiently â€" smarter, not harder. The integration is facilitated through Zapier, a tool which allows you to connect your favorite and most used apps together, and, through that connection, automate processes and create super speedy little workflows â€" appropriately called Zaps. You can transform your SharpSpring notifications and forms automatically into tasks using Zaps.  That way you’ll always have an overview of what’s new, what needs your attention and, what needs to be done. How to Create Zaps Create a Zap to add your new SharpSpring leads to your ‘New Leads Project Board’ on MeisterTask. That way you have a snapshot of all the new leads generated. This allows for easy follow-up and makes sure you never drop the ball or let hot leads go cold. How? Create a new project on MeisterTask where all your SharpSpring leads can get zapped to, then simply use this Zap template below: (Please note: you will be asked to create a free Zapier account to use Zaps) While you’re at it, create a Zap that will allow you to turn every new form filled out on SharpSpring into a MeisterTask task? You can use this Zap template below: Alternatively, you can visit Zapier to play around and create your own Zaps from scratch. That way you can use whichever triggers, actions and filters you like: Create Zaps

Life in the Italy in the 1930s - 1138 Words

Life in Italy in the 1930’s Life in Italy in the 1930’s caused difficulty to some Italians during that time period. During the 1930’s a large number of Italians who had opposed the fascist rule of Benito Mussolini arrived in the United States. After the news spread in Italy about the bombing of Pearl Harbour almost all Italians supported the war against Benito Mussolini. At this point, Italy was slowly becoming under the Nazi rule, the significance of a woman’s role in Italy was emphasised as they were expected to accept the fascist ideology. Girls were expected to get married and conceive lots of children. Many young women in Italy felt the pressures of politics that were dominated by men and felt that women’s rights were disappearing†¦show more content†¦Abstract art started making inroads into the industry and artists like Salvador Dali and Kurt Schwitters became famous for this time of art. Abstract art was disliked by Mussolini as this type of art was very different and modern, it had its own identity however, Musslolini only accepted traditional religious paintings to be a part of the Italian lifestyle. Artistic freedom was further restricted by Mussolini’s introduction of Fascist design and mass communication this included posters, radio and TV commercials which stole numerous ideas from the fine arts and showed the public a distorted view of this art phenomenom. During the 1930’s the public began to feel the effects of the Great Depression, many designers were restricted in experimenting with new fashions due to the fall in the economy and the rise in employment. However, this difficult time period did not stop women from flocking to the shops to enjoy the new fashion craze that was arising. Women were expected to wear clothing that was sombre and modest, it reflecting the difficult social and economical situation of the decade. In Italy, women’s fashions moved away from the seductive and daring style of the 1920s towards more romantic, feminine silhouette inspired fashion. Fashion was more significant during this time period in Italy becauseShow MoreRelatedDescribe the Response of America to the Rise of Nationalism in Japan, Italy, and Germany During the 1930s. How Did President Franklin D. Roosevelt Ready the Nation for War?639 Words   |  3 PagesDescribe the response of America to the rise of nationalism in Japan, Italy, and Germany during the 1930s. How did President Franklin D. Roosevelt ready the nation for war? The problems in Germany Japan and Italy during the 1920s led many different groups to try to gain political power.   At times there were riots in the streets among the supporters of different political parties.Both Adolf Hitler in Germany and Benito Mussolini in Italy believed in the political system called fascism.   In a fascistRead MoreThe Great Depression And World War II Essay1391 Words   |  6 Pagesoccurred: the Great Depression and World War II. American political leaders established a cause-effect relationship between economic collapse and total war, based on these two events, which defined their policy approach in the post-war period. In the 1930s, American leadership, and most importantly, President Franklin Delano Roosevelt, came to view economic decline, political radicalization, and instability as forming a vicious cycle that led to utter chaos and war. Although FDR did not know the futureRead MoreThe Impact Of Immigration On The United States Of America Essay1707 Words   |  7 PagesOn April 18, 1930, a young family of eighteen boarded a ship leaving their homeland of Chiette Abruzzi, Italy. Headed for a nation they had only heard about in the newspapers, each member of the family bore their own excitement and reservation. The history of immigration to the United States of America was seen at unprecedented numbers during the late eighteen hundreds and early twentieth century. Families from Italy, Ireland, Germany, Poland, and numerous other nations flocked to the west by theRead MoreThe Fascists’ Control of Italy and their Social and Economic Policies1398 Words   |  6 PagesFascists’ social and economic policies up to 1939 significantly aided their control over Italy yet may not be cited as the sole cause. The Fascist party’s social and economic policies along with other factors attributed to the overall control of Italy. Through such policies it was a certainty that the Fascist party would hold complete power over the population of Italy in each aspect of an individual’s life whether it was their leisure time through the Dopolavoro or at work under the corporate stateRead MoreWhat Type Of Governments Promoted An Exclusive Notion Of The National Community1211 Words   |  5 PagesLife in Europe took some wild turns during the 20th century, making political parties and ideologies split in many different directions. Nationalism was derived from Enlightenment Thought that represented the nation under one law. Even though the conservatives at the time opposed the idea and socialists were split, things still continuously changed. â€Å"Nationalism†¦ was another radical idea that gained popularity in the years after 1815 [and] ... found inspiration in the vision of the people unitedRead MoreThe Rise Of Fascism During The 20th Century1381 Words   |  6 Pagesidea in the 20th century, especially in Europe. Benito Mussolini was the first known fascist because of his control and ideolog y of governing Italy in the 1920s. Adolf Hitler was also a very well-known fascist for his control of Germany in the 1930s to the end of World War II. The rise of fascism started in Europe when Mussolini rose to power and conquered Italy. Years later, many people throughout Europe also tried to conquer countries, following in Mussolini’s footsteps. Adolf Hitler was a well-knownRead MoreEssay on Aftermath of Wwi Leads to Wwii1131 Words   |  5 PagesWorld War I left most countries unable to recover to a normal existence and damaged the world economy. The economic collapse and the political instability caused by World War I eventually led to the rise of fascism in Europe. Forceful dictators in Italy, Germany, and Japan took advantage of these problems to seize power by territorial expansion. These events caused a major repositioning of world power and influence. This paper traces a variety of significant factors and forces that contributed toRead MoreEssay on The Consequences of the Failure of the League in the 1930s1280 Words   |  6 PagesThe Consequences of the Failure of the League in the 1930s The league was, overall, a failure. There were numerous reasons for why the league failed in the 1930s. These included the self-interest of leading members, economic sanctions did not work, America and other important countries were absent, the league had to cope with a lack of troops, the treaties it had to uphold were seen as unfair and also, the decisions that the league made were slow. The first major testRead More Luciano Essay1679 Words   |  7 Pagesgangster in the twentieth century matched the capabilities of the sinister, crafty, powerful, and secretive Charles â€Å"Lucky† Luciano. Who with the help of his closest friends and allies, even enemies, established the National Crime Syndicate in the early 1930s, which still remains today (Nash 251). Lucky Luciano, the â€Å"true† American gangster, rewrote the rules of the Italian Mafia, under control of old-line Sicilian rule, and created an organization open to all ethnic backgrounds (Dewey). He worked his wayRead MoreA Totalitarian State Of The Soviet Union1552 Words   |  7 Pages A totalitarian state gave the government all of the power over society and seeks control over every aspect in regard of it citizens whether public or private which originated in the year of 1923. Germany, Italy, Soviet Union, and Spain all were totalitarian states at once upon time. Totalitarian states all begun with the most powerful, crucial leaders to date. All of the leaders have something in common, they all wanted power. They all realized that with power comes great responsibility, they gave

Interracial Intimacy The Regulation of Race and Romance...

Interracial Intimacy: The Regulation of Race and Romance Works Cited Missing Regardless of our social rhetoric of color-blindness, when it comes to choosing a spouse we seem to be remarkably aware of color, at least we were legally for more than 200 years and despite legal permission, society still exacts a social opinion on the matter. Law professor Rachel Moran examines this issue in Interracial Intimacy: The Regulation of Race and Romance and argues that the promise of racial justice is tied to integrating our most personal relationships. It is not that interracial marriages will solve the race problem in the United States. However, Moran argues that the lack of them is an indication of the strength of the problem and that they are†¦show more content†¦She notes that intimate relationships between people of different races reveal our institutional unease with both color-blindness and color-consciousness. Society wants the government to ignore race in order to do justice, while it insists race must be seen to remedy injustice. Moran simultaneousl y contends that race shouldnt matter and that race does matter. She argues that distinctions between political equality and social equality have threatened both. Furthermore, different racial categories have been treated very differently. Moran makes certain to include those distinctions made during Reconstruction and the later Civil Rights Movement, which are generally perceived as positive. Penalties for black-white transgressions were often violent. However, officially, Latinos and Latinas were never subject to antimiscegenation regulations and in Virginia the Pocahontas exception meant that some families with Native American ancestry were considered white. In colonial times black slaves and white indentured servants often worked side by side, and interracial sex was not rare. Regulations arose to reinforce the boundary between free and unfree. This impetus impelled the many variations in antimiscegenation laws over subsequent years-including those directed at minimizing the number of runaway slaves, such as mulatto slaves who were thought to be particularly likely to succeed because some could pass for white, thoseShow MoreRelatedInterracial Intimacy : The Regulation Of Race Romance, Antimiscegenation Laws And The Enforcement Of Racial Boundaries Essay1153 Words   |  5 PagesCoffman Sociology 320 September 5, 2015 Title Summary: In the article â€Å"Interracial Intimacy: The Regulation of Race Romance, Antimiscegenation Laws and the Enforcement of Racial Boundaries,† Rachael E. Moran writes about the problems blacks and Asians experienced in regards to sex, marriage, and family. Laws were created addressing interracial sex and marriage with the goal of keeping whites superior to all other races. Blacks and Asians encountered many restrictions regarding whom they couldRead More Societal Views on Interracialism Throughout American History6209 Words   |  25 PagesAll of these terms at one point served to describe individuals of mixed race, particularly African and Caucasian. The controversy of interracialism has transcended generations, as well as cultures. It is a subject that, historically, has held the potential to incite savage racial discrimination, loathing, and violence. Indeed, even in today’s significantly more enlightened and politically correct views on race, interracial relatio nships and individuals still possess the potential to make many uncomfortableRead MoreInterracial Couples2405 Words   |  10 PagesInterracial marriage is more than an ethical discussion. According to Wikipedia, the free encyclopedia on the internet, interracial couple is a romantic couple or marriage in which the partners are of different races. The answer, if differences affect in multiracial couples is positive. There is a continuous debate among spouses related to the most serious issues of individual religion, nationality and education. Let us have a first look in history. In the book entitled Tell the courtRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesvii viii CONTENTS 2 2 The Individual Diversity in Organizations 39 Diversity 40 Demographic Characteristics of the U.S. Workforce 41 †¢ Levels of Diversity 42 †¢ Discrimination 42 Biographical Characteristics 44 Age 44 †¢ Sex 46 †¢ Race and Ethnicity 48 †¢ Disability 48 †¢ Other Biographical Characteristics: Tenure, Religion, Sexual Orientation, and Gender Identity 50 Ability 52 Intellectual Abilities 52 †¢ Physical Abilities 55 †¢ The Role of Disabilities 56 Implementing Diversity ManagementRead MoreLogical Reasoning189930 Words   |  760 Pagesany description? The paragraph is about Catherine the Great’s wedding in Russia in 1745. She was a sixteen-year-old bride-to-be of the seventeen-year-old future emperor. Catherine’s premarital nervousness did not come from fear of the nocturnal intimacies that marriage would demand. She knew nothing about these things. Indeed, on the eve of her marriage, she was so innocent that she did not know how the two sexes physically differed. Nor had she any idea what mysterious acts were performed when

Benefits of Leisure Free Essays

‘All work and no play, makes Jack a dull boy’ – something we were taught in kindergarten, but something we forgot along the way. Although we are all aware of the need and benefits of leisure, it’s not until something seriously goes wrong with our health or relationships that we start thinking about it. The importance of leisure has been so vividly understood, that companies and organization’s are slowly beginning to regulate overtime and over-working, and are encouraging employees to take time off during weekends and holidays. We will write a custom essay sample on Benefits of Leisure or any similar topic only for you Order Now They no longer encourage late-nights, but instead prefer their employees to check-in and check-out at the correct timings and work more productively during office hours. So, what has caused this change? To understand that, let’s look at some of the major benefits of leisure. 1.Healthier and longer life: The health benefits of leisure are well-known. People use their leisure time to engage in activities that include both exercises as well as other stress-relieving recreational activities. Exercises provide a lot of health benefits such as cardiovascular benefits, reducing cholesterol and hypertension, improving spinal and neurological problems, increasing bone mass and muscles, increasing lung capacity, and improving overall wellness. Entertainment activities also has its share of benefits by relieving stress, reducing tension, soothing mind and body, bringing about positive changes in attitude, and improving social communication and interaction. These psychological changes also impact physical health in a positive manner. 2.Economic benefits: If you need to exercise or relax, you need the time, space, and opportunity to do so. The places of recreation are unlimited these days. It is a complete industry in itself like the hospitality industry. Leisure and fun-time activities are a big-time business today. Whether it is the play station and play areas at the malls and cinemas, or the resorts where you just spend your weekend, all are intended to ensure you enjoy and relax yourself. And while you relax there are others working around to ensure you get the complete benefit of a holiday. And all this simply means that there is a whole new world of job and business opportunities. Travel and tourism is believed to generate more money flow and income within and between countries. It generates more income than even the agriculture and automobile industries. 3.Better society: Leisure has lots of social benefits that are not easily noticed or widely advertised, but make a significant difference to the society. A work-oriented society will not find many opportunities for the growth of art, culture, and sports. Leisure is what provides the opportunities for the growth of these activities. Recreational activities also encourage tourism and that in turn promotes awareness of culture and history. 4.Strengthens family bonds: Leisure not only promotes the creation of a better society but also promotes the bonds of family ties. Setting aside time for recreation ensures that you spend more time with family, especially the special people in the family like the elderly and little children. Spending time with family and friends strengthens relationships and thereby strengthens the society as a whole. This integration brings about social cohesion and adds more meaning to life. 5.Protects environment: Although in an indirect manner, leisure also contributes to the protection of the environment. The need to create recreational places compels people to look into maintaining a clean and green environment. This leads to the maintenance and protection of the environment from harmful elements. Be it our local park or the forest resorts that we enjoyed our holidays in, all these in their own little way contribute toward a greener environment. Thus, leisure is essential not only to ensure a healthy body, an active mind, and strong relationships; but in its own way, it also contributes to a better economy and a better environment. benefits of leisure How to cite Benefits of Leisure, Essay examples

The Meaning of ADR - AE - and SAEs

Question: Explain The Meaning of ADR, AE, and SAEs. Answer: Clinical safety information is one of the important factors, through which the management take proper actions to minimise the effect on the treatment. Necessary information has to be gathered for improving or introducing good and effective clinical practice standards. Experts ensure to gather the required information through which the periodic safety measures are updated on a regular basis. The guidelines required for improving the regulations and practices along with the time frames has to be analysed and introduced. Clinical safety information is necessary, as it helps the experts to introduce the right steps through which the changes can be introduced. The medical products that are under development have to be checked at the earlier stage. This has to be done before implementing the marketing strategies. Medicinal products undergoes through different development process and the same needs to be evaluated. For this, safety data needs to be collected and analysed by the experts. In this process, the rules and regulations imposed by different countries has to be followed. The rules differ and depend upon the complex or the nature of medicines (Adverse Event Reporting, 2005). Some of the issues that are associated with the process of medical development include - 1. Introducing standard definitions or terminology for developing or harmonization of the medicines. 2. Introducing an effective and reliable clinical safety reporting system. It also includes introducing mechanism that would help in investigating and conducting the research work (Ceh, 2009) The terms and definitions used for medical terms are quite important and the same needs to be understood in the right manner. Through this process, the positive and negative aspects associated with the product development can be analysed. Pharmacovigilance harmonization is associated with analysing the situations that involves in the clinical investigation. The modification regardless of the nature has to be considered. This is required for accommodating the development environment and pre-approval of the medicinal development process (Careb Ae Guidance, 2010). Safety data for medical purposes are collected for the below mentioned factors 1. Controlling the adverse events, which is related to the medical development 2. Analysing the serious adverse events associated with the medicinal developmental process. 3. Collecting and analysing data for laboratory and project data that is required for conducting the research for the medical development purposes (EMEA, 2002). Sources adopted for analysing the details PR the information that is collected by the experts for conducting the medical research has to be spontaneous. This would also include implementing rules for the legal guardian that is related to the member involved in the study or the research work. With the help of the non-directive and or open questioning method, it is possible to gather and analyse the essential information that is associated with the research for the medical development. The role played by the investigational team like the physical examiners, different type of tests, and others are also included in the process. In the AE process, collecting the dairy cards and analysing the electronic agendas has to be evaluated (Kabanywanyi et al., 2010). Safety data and its importance In the clinical safety issues the factors associated with the drug development needs to be reviewed thoroughly. Through this process, appropriate action plan can be planned and implemented by the experts. The safety of the patients and the volunteers has to be analysed. For this, the on-going factors has to be done after analysing the below mentioned factors Monitor the signal generation process Review the collected factors Analyse the risk benefits, which is done through ratio for the drug that is used by the drug manufacturing the drugs. Introduce rules or regulatory policies for improving the quality of services or manufacturing of the goods (Zongo et al., 2007). Adverse events The occurrence of the medical uncertainty can affect the clinical investigation process. Thus, the corrective measures for improving the pharmaceutical product manufacturing have to be introduced. In this case, the occurrence of the unfavourable incidence has been analysed. This would help in improving the quality of services that is intended to be provided to the people. Through this process the symptoms and disease nature can be analysed. This would help in rendering the best services to the people. SAE or severity of the adverse events It is essential to identify the signs or symptoms that can affect the health of the people. In case of moderate factors the discomfort factors that can interfere with the usual activity has it be identified. Severity of the medical problem is related to incapacitating the inability of the individual to perform the tasks, which also includes usual activities (EMEA, 2002). References Adverse Event Reporting, 2005. Standard Operating Procedure Number: 3-2. Page 1-6. Viewed on 6th March, 2015. Retrieved from https://ahc-sharepoint.uc.edu/hrp_policies/Clinical%20Site%20SOP%20Templates/3%20-%20Unanticipated%20Problems/SOP%203-2%20Adverse%20Event%20Reporting%20final.pdfCeh E, 2009. Journal of Clinical Research Best Practices. Vol. 5, No.3. Viewed on 6th March, 2015. Retrieved from https://firstclinical.com/journal/2009/0903_Adverse_Prep.pdfCareb Ae Guidance, 2010. Canadian Association of Research Ethics Boards Guidance on Reporting of Unanticipated Problems including Adverse Events to Research Ethics Boards in Canada. Viewed on 6th March, 2015. Retrieved from https://www.careb-accer.org/sites/default/files/uploads/en/Recently%20Filed%20Comments/CAREB%20Guidance%20-%20AE%20Reporting%20-%20July%202010.pdfEMEA, 2002. European Medicines Agency. Viewed on 6th March, 2015. Retrieved from https://ethikkommission.meduniwien.ac.at/fileadmin/ethik/media/dokumente/rechtsgrundlag en/GCP.pdfKabanywanyi A, Mulure N, Migoha C, Malila A, Lengeler C, Schlienger R, and Genton B, 2010. Experience of safety monitoring in the context of a prospective observational study of artemetherlumefantrine in rural Tanzania: lessons learned for pharmacovigilance reporting. Viewed on 6th March, 2015. Retrieved from https://www.biomedcentral.com/content/pdf/1475-2875-9-205.pdfZongo I, Dorsey G, Rouamba N, Tinto H, Dokomajilar C, Guiguemde RT, Rosenthal PJ, and Ouedraogo JB, 2007. Artemether-lumefantrine versus amodiaquine plus sulfadoxine-pyrimethamine for uncomplicated falciparum malaria in Burkina Faso: a randomised non-inferiority trial. Lancet 2007, 369:491-498

Infrastructure Lebanon

Frank Zappa essays

Frank Zappa essays Frank Zappa was an American singer, composer, arranger, guitarist, bandleader, and all around musician who was one of the greatest iconoclastic musicians of the 20th Century. He also produced over 60 albums in 30 years. Some considered him to have demonstrated a mastery of pop idioms ranging from jazz to rock of every conceivable variety. As astute an entrepreneur as he was a musician, he was impatient with any division between popular and high art; he combined scatological humor with political wit, required of his players an intimidating skill, and displayed consistent innovation in instrumental and studio technology. I knew there was a big thing here that was unique, because the beat matched the great rhythm of the human body. (Frank Zappa, The New Rock; p.1) He was born in 1940 in Baltimore where his Sicilian-born, Greek-Arab meteorologist father was employed by an arsenal that manufactured poison gas during World War II. The eldest of four children of a guitar-playing government scientist, Frank Zappa moved with his family at age ten to California. At the age of twelve Zappa became interested in drums, learning orchestral percussion. By 1956 he was playing drums in a local RI was extremely suspect of any rock music played by white people. The sincerity and emotional intensity of their performances, when they sang about boyfriends and girlfriends and breaking up, etc., was nowhere when I compared it to my high school Negro R Wolf and Willie Mae Thornton. (Frank Zappa, The New Rock; p.1). Early exposure to a record of Ionisation by avant garde classical composer Edgard Varese instilled an interest in advanced rhythmic experimentation, which lead to the fascination of the electric guitar. Enlightenment is , to a certain extent, attributa ble to the evolution of rock and vice versa. (Frank Zappa, The New Rock; p.1). In 1963 Mr...

Movie reflection on the movie Click Research Paper

Movie reflection on the movie Click - Research Paper Example The setting of the film takes place in both the present day as well as some ten years or so into the future - though there is no major visual difference between the present and the future. At the end of the film it is discovered that the majority of the plot took place in the back room of Bed, Bath, and Beyond store. The major circumstances throughout the entire movie were the remote control and the bizarre character of Morty, who is similar to the fairy godmother in a fairytale. Without these elements, what took place in the movie would not have been possible. In this, the vital element of the film is fantasy, the ability to defy basic reality to share a story or make a point. One of the main themes of Click is responsibility of the home, immediately followed by grief and regret. Though Michael spends all of his time at work, it is done for the sake of his family. He wants to make sure that they have the best of everything, especially since he had to go without when he was growing up. Unfortunately, during these attempts at a better life, Michael begins to forget about his family. He still works to make them happy, but he forgets to spend time with them, which is what they prefer over the frivolous material possessions. There is an irony in how this situation plays out. In his quest to make his family happy, he ends up forgetting about them, making them more upset then they were to begin with. He eventually succumbs to a heart attack and his wife leaves him, making his attempts all for nothing. Michael loses sight that happiness in a family is not always about material possessions. Furthermore, there is a lot of grief and regret in the film, most of which surrounds Michael. Regret is seen throughout the entire film; Michael regrets being unable to give his family everything they want; Michael’s family regrets being able to

Technology Plan & Email Skills Essay Example | Topics and Well Written Essays - 750 words

Technology Plan & Email Skills - Essay Example It may occur any time and is unpredictable. If the existing system fails due to any reason, student cannot continue his online learning. So to avoid such a circumstance, one has to keep one or two alternative computers. At any situation if the working computer fails then other computer can be used. Try to use all the computers. Otherwise there is a chance for failure in the unused computers also. So check the functionality of the alternative computers occasionally. Keep details of the help desk: - Problems like unable to access the computer or network may occur in any system. It may also affect the online learning. For this type of learning, student always needs successfully operating computer and availability of network. So keep the details like phone number and E-mail ID of the computer servicing centers or persons and make sure of their availability as fast as possible. Student must take care that these persons or centers provide good service and they are efficient in the computer hardware and operating system. Keep the contact details of the classmates and customer service team: - There may be situations when cannot have access to his computer or Internet. In such situation they cannot know about details like assignments and other works give in that session. It will affect his study. To avoid this, keep the contact details of one or more classmates. They can give the updated information about the assignments. So keep a good relationship with classmates. Try to keep details of customer service team. It will help to face difficult situation. Keep the back up regularly: - Student should know the basic operations of the computer. Data kept in the computer may lose due to various reasons like, human error, hark disk failure, virus attack, and large file transfer etc. (Pacchiano, 2006). To avoid the data loss from the computer, student must take care for saving the data in the internal drives. Take the back

Wal Mart: An Example Of Operating Efficiency

Wal Mart: An Example Of Operating Efficiency Marketing experts ascribe Walmarts remarkable success to its strategy of local dominance. It is also argued, amongst other competing explanations, that Walmarts superior returns are due to its size and its purchasing power (Greenwald Kahn, 2005). The company is also regarded to be an example of operating efficiency, even as detractors allege that its operational success stems from an exploitation of its labour force (Greenwald Kahn, 2005). 1. Application of Porters Generic Strategy Model to Walmarts Growth Story Porters Generic Strategy Model, first advanced in 1985, states that a firms relative intra-industry position is driven by its choice of strategy for achievement of competitive advantage in terms of (a) cost leadership versus differentiation, and (b) competitive scope. Competitive scope differentiates between firms that target broad industry segments and those that concentrate on narrow segments. Generic strategies are valuable since they exemplify strategic positions at the broadest and simplest levels. Table 1 below represents the different alternatives available to firms for choice generic strategy (Stanford, 2010). Table 1: (Stanford, 2010). Porters Generic Strategies (source: Porter, 1985, p.12) Whilst all important participants in the retail sector offered the same range of extensive merchandise offerings, unexciting clean stores and welcoming sales personnel, Walmart differentiated itself with its ground-breaking approach to stores layouts and formats and its exceptionally efficient distribution system. The companys revolutionary distribution system facilitated the development and implementation of its Everyday Low Price (EDLP) stratagem and helped in raising its market share in the US from 9 % in 1987 to 31% in 2000 (Akella, Manvika Roberts, 2003). Walmarts ELDP process has remained its core company value since the launch of its first store in 1962 and has been the key driving force behind Walmarts sustained growth (MarketWatch, 2010). With value-for- money being an important determinant of consumer behaviour worldwide, the companys continued focus on prices and quality through the optimisation of its supply chain and strict control over administrative and workforce costs have been instrumental in its growth. The companys rigid attitude towards its workforce has, however, hurt its penetration in foreign markets like Germany. More attention to its labour policies could have possibly helped the company in strengthening its service without sacrificing costs and improved its efficiencies as well as its image. 2. Alternative Strategies Globally, and even within the US warehouse stores format, Walmarts operating strengths are commonplace where other retailers enjoy similar operating advantages of advertising, distribution and store supervision. Sam Waltons brilliance lay in recognising these realities, first by establishing control over a core region, followed by assailing weaker rivals on the territorial fringes, wherein his core advantages could be layered with comparative ease (Greenwald Kahn, 2005). Walmarts operating advantages have had limited impact in its overseas markets (Greenwald Kahn, 2005). Walmarts overseas returns, on invested capital or on sales, are less than half its domestic margins. Despite Wal-Marts more efficient and competitive operations, such advantages are diluted in overseas markets, even where they are controlled by domestic companies with less advanced technologies and operations (Greenwald Kahn, 2005). Alternative successful strategies could have involved a greater focus on domestic urban markets in the earlier years. The overseas market expansion should have been done only after better appreciation of the cultures of overseas target markets. It is acknowledged that Walmarts market supremacy lies in its distinctive logistics capabilities, which render the company its competitive advantage. Its cross-docking inventory coordination system ensures that merchandise movement between two loading docks occurs in less than two days (Fahy, 1996). Walmart has gained from this, not only in terms of reduced cost of sales, (by 2-3%), but also in curtailing inventories (Fahy, 1996), interest outlays, and working capital cycles. The system helps in value generation and augments competitive advantage (Fahy, 1996). It is extremely complex to replicate such advanced communication and synchronisation amongst the suppliers, distribution centres, sales outlets and depots. It is this ability to erect high barriers to replication that confers Walmart with its competitive advantage (Fahy, 1996). 3. Use of Generic Strategy Model for analysis of competitor activity and charting of future growth Market experts state that Walmarts success does not come about just because of its lower prices (Cowgill, 2005). Comparisons of various product category prices reveal that 80 to 85% of Wal-Marts merchandise is more expensively priced than at its competitors (Cowgill, 2005)With many of its competitors selling at lower prices, the companys extraordinary success is felt to be due to its expertise in manipulating perceptions regarding its cost leadership (Cowgill, 2005). It is this lack of understanding of Wal-Marts strategies and its organisational efficiency that has prevented competition from overtaking it (Cowgill, 2005). The majority of successful retailers focus on raising market share and turnover to improve financial results. Their focus now and in the past has been on increasing asset utilisation/turnover (Willard, 2006). Walmarts Inventory Reload and Remix schemes emphasise its different focus. Deload refers to the broad-based endeavour to shrink inventory levels (the biggest asset on most retailer balance sheets) at both stores and distribution centres (Willard, 2006). Project Remix centres on the velocity of individual SKU (semi-knocked-down unit) sales (Willard, 2006). The end goal at Walmarts is to boost inventory holding power and simultaneously move the goods from the backroom onto the rack swiftly and efficiently (Willard, 2006). Walmart has however not paid enough attention to the serious repercussions of its overzealous cost leadership. It has relentlessly pursued cost-cutting at the cost of its workforce. It has ruthlessly eliminated its neighbourhood competition and has extracted unbearable price reductions from its suppliers and service providers. Its biggest worry now is a larger stakeholder and public opinion. With local activists halting planned new stores, former employee groups initiating class-action discrimination legal suits, the media condemning the companys miserly benefits and voters in Europe calling for legislation for the protection of small retailers, adverse public opinion has turned cost leadership into the single largest threat to the future profitability and growth of Walmart. Company executives have conceded that its recent stock price weakness is linked to its deteriorating image (Carr, 2006). Wal-Marts strategy for damage control in this respect is criticality for its future growth. 4. Use of Porters Five Forces and SWOT analysis to understand Wal-Marts current position and recommendations for future strategy The Porters Five Forces Model (1980) for analysis of competitiveness encompasses the five forces of New Entrants, Substitutes, Supplier or Buyer Power and Existing Competitors (Lever, 2008). Walmart manages its intensely competitive environment well. It deploys its clout and negotiates the lowest possible prices, stretching suppliers beyond their limits (Bysani, 2003). The negotiating power of buyers and suppliers is low since Wal-Mart has established dominance in its domestic marketplace and its overseas market share is also growing (Bysani, 2003). The prospects for new entries are limited because of considerable setup costs and regulatory restrictions. The threat from substitute retail formats appears to be low (Bysani, 2003). Internecine competitive rivalry among industry participants is, however, high (Bysani, 2003). Whilst Porters 5 forces technique is simple, its weakness is its external focus (Lever, 2008). It is based purely on microeconomics (Recklies, 2001). The last few years have seen the emergence and growing dominance of deregulation, globalisation and digitalization, developments that are outside the realm of the Five Forces Model (Recklies, 2001). It is thus inadvisable to develop an analytical strategy based solely on Porters model (Recklies, 2001). SWOT, an analysis of internal and external environment, is a popular strategic tool that encompasses 4 key organisational dimensions, namely strengths, weaknesses, opportunities and threats (Lever, 2008). Walmart is the largest global retailer. This bestows the company with worldwide intra-industry status and recognition (Bysani, 2003). Its logistics capabilities, distribution centres and supplier relationships are key strengths that add value to its entire system (Bysani, 2003). Apart from Walmarts domestic urban marketplace opportunities, the growing middle class in emerging markets like India and China offers Wal-Mart a remarkable expansionary opportunity. E-commerce provides the organisation with another growth opportunity (Bysani, 2003). Walmart demonstrates less adaptability to overseas markets and cultures. Weaknesses also exist in its anti-trade and exploitative labour policies (Bysani, 2003). Threats to the company encompass anti-globalisation factions, resistance from customers in new markets, recent wars and outbursts, increased competition in mature European markets, zoning regulations and rising trade blocks (Bysani, 2003). Strengths and weaknesses identify and are identified by opportunities and threats (Valentin, 2005). Strengths help in thwarting impending threats and in recognising visible opportunities, whereas weaknesses leave a business defenceless or work against the generation of value to its stakeholders (Valentin, 2005). The SWOT framework, however, does not accept tradeoffs (Valentin, 2005). SWOT guidelines are limited further because they not only mix accomplishments with strengths but also lack norms for prioritising SWOTs (Valentin, 2005). Wal-Marts future strategy has to fundamentally sustain competitive advantages in addressing its trade practices in adopting best-in-class supply chain, customer relationships and environmental management. The company should also focus on non-exploitative and fair practices towards all its stakeholders, especially its workforce. Section B: Dominos Pizza in India Pavan Bhatia took over as the CEO of Dominos Pizza India Ltd. in November 1999 and led the company till May 2001.The operations of the company under his leadership is a better-known case study of fast food retail chains in developing economies. Dominos outlets, during this aggressive phase, were opened swiftly across the country and multiplied by four times to 100 from March 2000 to January 2001. Such expansion of outlets at Dominos had not until then been witnessed in any of the 63 countries in which it operated. The companys growth rate increased from an average 4 stores per year in its initial 4 years of operations to over 100 outlets across 30 cities during these 10 months (Icmrindia, 2001). Bhatias expansion initiative, whilst accepted by Dominos officials, did not find favour with the Board and led to the companys reorganisation. Jubilant Food Works Limited (JFL) now operates the Dominos pizza chain within the Indian domestic market. Its master franchise agreement with Dominos is valid till 2024. JFL is Indias first quick-service restaurant (QSR) chain to be publicly listed (Chelluri, 2010). Bhatias main objective for Dominos India Bhatia was extremely ambitious for Dominos India and his main objective was to make it the largest fast-food chain in the country (Icmrindia, 2001). In early 2001 Dominos India announced plans to invest Rs. 500 million during 2001and add a hundred outlets each year (Icmrindia, 2001). Bhatia tied up with Jet Airways in India in 2000 in order to introduce their ultimate deep dish and sweetie pie food products on all Jet flights (Icmrindia, 2001). He announced that For Dominos, the sky is the limit. We like to deliver hot, fresh pizzas everywhere, anytime. This tie-up with Jet Airways takes our commitment to customers on the move even a step further. Dominos also signed an agreement with Indian Oil Corporation (IOL) to offer food products from IOLs 7,500 outlets across India (Icmrindia, 2001). The situation became complicated, post the March 2001 board meeting, wherein Dominos top management decided that Pavan Bhatias performance had not been satisfactory during his tenure of 18 months (Icmrindia, 2001). The board opined that Bhatias expansion strategy was reckless and not properly thought out. Not many analysts, however, agreed with the boards decision and believed that the board was disregarding the probable long-term advantages of his strategy (Icmrindia, 2001). Whilst Dominos officials felt that there was nothing wrong with the pace of opening outlets, Hari Bhartia, a rival Board Member, felt the expensive organisational infrastructure, including the distribution centres set up in 1999, needed to be better utilised (Icmrindia, 2001). Dominos, contrary to other fast-food chains, which operated either on the franchise or self-owned outlets models, or both, operated through company-owned premises. This entailed huge investments in back-end infrastructure and analysts felt that the companys business model could not support such overheads and yet implement the proposed marketing plan (Icmrindia, 2001). 2. Application of STEP and Porters 5 Forces to Dominos Adopted Strategy The STEP model is a variation of the popular PEST analytical business measurement tool (Businessballs.com, 2010).The PEST model is useful for understanding environmental factors, more specifically the Political, Economic, Social and Technological factors, which are important for the activities of specific business firms (Businessballs.com, 2010). The Indian food and food-processing industry are burdened with scores of legislations. Dominos India realised that too many resources, effort and time was being diverted to unproductive and burdensome work, whether it related to acquiring scores of permits for every store in every city or whether it concerned issues like licensing, city laws, realty brokers, infrastructure, title, lease agreements, water, power, signage, markets and dealing with contending restaurants (Icmrindia, 2001). India also had a significantly low per capita income (of less than 30 USD per month in the early 2000s. Bhatia, despite such environmental indicators, launched Dominos outlets in numerous cities and small towns between March 2000 and January 2001. Pizza consumption in many of such places was extremely low. Analysts also felt that many Pizza consumers felt Dominos prices to be high and unaffordable (Icmrindia, 2001). The uncertain viability of certain outlets led to their closure, not just in small cities but also in prosperous Delhi and Ludhiana. Michael Porters 5 Forces theory argues that the competitiveness of an industry depends upon five dimensions, namely (a) existing competitive rivalry between suppliers (b) threat of new market entrants (c) bargaining power of buyers (d) power of suppliers and (e) threat of alternate products (counting technology change) (Businessballs, 2009). Dominos future in India is fraught with competition, despite having the first-mover advantage over competitors like Pizza Hut (Chelluri, 2010). The negotiating power of buyers and suppliers is not very high as Dominos has established some control over the marketplace. The threat of new entrants is high and is expected to arise from local quick service restaurants. Dominos competitors, apart from stand-alone pizza outlets and domestic and global pizza chains include casual dining and other food service establishments. The threat from substitute goods is high as new cuisines continue to be introduced across Indian markets. Customers can choose to consume food and food add-ons at highly competitive price points from diverse local and non-local food establishments. The array of offerings varies from simplistic takeaway fare to the major dine-in alternatives of wider range and better quality. Competitive rivalry in the food sector is intense and numerous food establishments open and close every year. The use of STEP and Five Forces analytical tools corroborates that the expansion strategy adopted by Pavan Bhatia was hasty and inappropriate to prevalent circumstances. Expansion strategy has to be customised to the needs of particular markets and should take account of the different concerns that emerge from STEP and Five Forces analysis. 3. Application of Force Field Analysis to facilitate Stakeholder Analysis Force Field Analysis, propounded by Kurt Lewin in 1951, is extensively utilised for decision-making, especially in organisational planning and executing change management programmes (ODI, 2009). It is a potent method for obtaining a comprehensive synopsis of the various forces impacting a potential policy issue, and for evaluating their source and strength (ODI, 2009). Force Field Analysis naturally follows the Problem Tree Analysis, which is used for identification of policy changes. The stakeholder Analysis is a constructive continuation of Force Field Analysis and involves the recognition of particular stakeholders, who are in favour of or against change, along with their influence and interests (ODI, 2009). Stakeholder analysis aims to categorise the stakeholders (external or internal) that are impacted by the outcomes of specific performance improvement project (Alvord, 2010). Such an analysis helps in the determination of all perspectives and allows them to be represented in the performance project design process. No particular perspective is permitted to dominate a process in such circumstances (Alvord, 2010). Stakeholders depict individuals or enterprises that stand to benefit or lose from the achievement or failures of performance improvement effort. Their interests, in terms of needs and expectations in such matters, can be professional, monetary, cultural, personal, or can even arise from a horde of other motivations (Alvord, 2010). Stakeholders characteristically have positive or negative perspectives regarding a particular project, and frequently disagree amongst themselves, making it difficult to resolve diverse viewpoints (Alvord, 2010). Influence signifies a stakeholders comparative power and control over and in a project. Influence is described as the degree to which a stakeholder can influence project operations and hence shape project outcomes (Alvord, 2010). Management need to strategise and implement satisfactory decisions for the benefit of all or most stakeholders. They must otherwise make efforts to ensure that influential and genuine stakeholders are not too dissatisfied (Alvord, 2010). The most vital stakeholders, as inferred from a Stakeholder Analysis are the shareholders, franchisees, technology partners, and customers, the first three due to their ownership, project funding, franchising and technological capabilities, and the last for their purchasing power and income generating capability. The primary facilitator in the entire project performance is the workforce, (including the management), which is administered and self-managed by the senior management of the company. The management is accountable to the Board of Directors and it is the relative influence of constituents of the Board that decides the formulation and implementation of the organisational strategies and policies. The Board is ultimately accountable to the shareholders. The suppliers and service providers are next in relevance due to their lesser influence on the operations. Section C: IBM 1. Application of Porters Generic Strategy Model to explain IBMs Competitive Advantage before the 1980s Porters Generic Strategy Model avers that the position of an enterprise relative to its industry is led by its selection of a strategy for attaining competitive advantage, with relation to choosing between cost leadership and differentiation, and its competitive scope. Generic strategies represent strategic positions at the simplest and broadest levels (Stanford, 2010). Competitive advantage comes about when a companys product or service generates more value (symbolic, as well as in its features) for the customer than a contending product or service. To illustrate, IBMs introduction of the Selectric typewriter offered both kinds of value for users and buyers (Heide, 1992). There are two approaches, (which are not mutually exclusive), of deploying IT to gain competitive advantage, firstly, as an important product or service seller or service provider in the market to external customers, and secondly, as an organisational support system, which is transparent to the customer, for a product or service (Heide, 1992) IBM dominated the computer markets during the 1960s and the 1970s. Its superior service, during this period, was the source of its competitive advantage. The adage No data processing manager was ever fired for ordering IBM implied the unmatched commitment to service. Improved broad-based computer reliability in contemporary times, along with the technology led shift towards workstations and personal computers, has however made competition in the industry more difficult, counteracting IBMs distinct competency as a basis of sustainable advantage (Werther Kerr, 1995). It is difficult to sustain a specific competitive advantage in IT-based products and services in the contemporary era as competitors replicate successful moves swiftly (Heide, 1992). The product life cycle in several high-tech sectors like semiconductors and personal computers is normally as low as three to five years (Heide, 1992). Companies in such industries launch upgraded or radically novel products with short development cycles, much before the competition or the subsequent generation of products eats into their profits (Heide, 1992). Companies deploying such differentiation strategies (Porter, 1980) gain competitive advantage through the unique design, quality, creativity, customer support, and inherent research of their products or services (Heide, 1992). Other companies, intra-industry, often follow with lower-cost substitutes (Porter, 1980) (Heide, 1992). 2. Application of Porters Generic Strategy and Ansoff Models to Illustrate the Regaining by IBM of its Differentiated Position Michael Porters Generic Strategies model postulates that companies have three fundamental strategic alternatives for garnering competitive advantage, namely (a) Cost Leadership (b) Differentiation and (c) Focus (Stanford, 2010). The Ansoff matrix, on the other hand, helps organisations in deciding their growth strategies. It provides strategic alternatives on the products or services an organisation should offer and on the marketplaces that are crucial its growth and success (Verbera, 2009). The Ansoff matrix provides four feasible product/market permutations, namely market penetration, market development, product development and diversification (Ansoff 1957, 1989) (Verbera, 2009). Diversification is a popular strategic option for companies in the current competitive business environment. IBM owes much of its gains in recent years to its policy of carefully thought out and consistent diversification (Verbera, 2009). The company previously pursued a vertical integration stratagem, involving its entry into new industries to reinforce its core business, model. It benefited from backwards vertical integration with the disk-drive sector and forward vertical integration with the computer software and consulting services industries (Hill et al, 2007). IBMs vertical integration policy was previously an important source of competitive advantage (Verbera, 2009). IBMs subsequent policy of diversification, entailing the acquisition of over 400 businesses, was felt to be high risk by market observers. Its significant success is now however attributed to the companys business foresight and effective control mechanisms. The use of the Ansoff Matrix helps in analysing IBMs strategic choices for regaining its position of differentiation from other market participants and leads to the conclusion that organisations need to modify their strategic alternatives in accordance with the changing competitive scenario (Verbera, 2009). The emergence of the desktop computer in the 1980s changed the fundamentals of IBMs markets. The company during this period tried to reposition itself quite a few times. It sometimes appeared that different groups favoured different strategies and by 1992, the company was contemplating a break-up strategy. Louis Gerstner, CEO of IBM from 1993 to 2002 is credited with bringing about strategic changes that changed organisational fortunes and reinstated the companys erstwhile important position in the computer industry (Kelly, 2004). Gerstner did not veer IBM on a new course. He was, in fact, instrumental in taking it back to its roots. IBM had for decades stayed with its strategy of offering one-stop shopping to large companies for their information services, (IS); a strategy termed as singleness. It strayed from the strategy during the 1980s, alienated its clients, and under Gerstners leadership reverted back to it. The company went back to being a full-service provider for its clients and administering their technological integration. This singleness strategy has been formulated for the current IS environment (Mills, 1996). Gerstner kept the company together, refocused on the IT services sector, and embraced the Internet. His efforts resulted in one of the most extraordinary revivals in business history. 3. Application of the Boston Consulting Group Matrix to Analyse and Justify IBMs Products and Service positions The BCG Matrix provides a useful method for portfolio planning, through the evaluation of the health of different players within a portfolio of businesses or product lines (Mixner, 2006). Developed by Bruce Henderson at the Boston Consulting Group during the early 1970s, Â  the BCG growth-share matrix evaluates businesses or products as high or low performers, based on their comparative market growth rate with regard to the market share of the next best competitor (Docstoc, 2010). Different businesses or products, in the BCH Matrix, are categorised as Cash Cows, Stars, Question Marks, or Dogs on the basis of their performance (Docstoc, 2010). The BCG concept calls upon organisations to appreciate that Stars represent the best place for an investment of limited funds, because of their potential to achieve high market share within a high market growth segment, for the production of optimal profits (Mixner, 2006). There are difficulties with this analysis. The various problems with such an approach include the high expected expenditure associated with the growth of market share, difficulties of increasing profitability in challenging marketplaces and the possibly incorrect supposition of confirmed market growth (Mixner, 2006). IBM, based on the BCG Matrix portfolio analysis, appears to have a number of star businesses in the Systems and Technology Group. These have lead positions in their market segments and continue to maintain the high overall business growth rate in spite of emerging competitors. The Consulting and IT ITES services segments can be considered as Cash Cows, because of their strong market share and their potential to sustained profits and cash flows. The hardware segment within computer technology has seen commoditization over the last several years due to plummeting prices (Korzeniowski, 2003). This would require it to be placed, either in the Question Mark or Dogs category, because of inadequate profitability and steep competition. These businesses can be divested at appropriate valuations. 4. Strategic Recommendations for IBM with the Application of Porters Generic Strategy and BCG Matrix models The use of Porters Generic Strategy and BCG matrix models and a study of IBMs current and envisioned product lines reveals that IBM has a few enormously exciting models that should sustain and thrust its future growth. The company should focus on cloud computing, BPTS (Business-Performance-Transformation services) and grid computing. Inorganic investments in related enterprises, emerging or otherwise, will facilitate sustained star performance and maintain its eminent position in the overall IT ITES space. IBM CEO Sam Palmisano states that BPTS, involving a combination of IT and business-process outsourcing (BPO) with intelligent software and consulting services, has a potential $500 billion market. Consultants from IBM Business Consulting Group assist customers in deploying BPTS services for streamlining and re-engineering self-styled SGA (selling, general and administrative) processes like finance, accounting, and HR management ( McDougall, 2005). IBM has also recently announced its suite of cloud computing solutions, IBM Smart Business cloud services portfolio and IBM CloudBurst systems, which essentially comprise of pre-integrated software, hardware and services offerings that offer customers novel delivery models for IT ITES capabilities (MacSweeney, 2009). The IBM Mass Lab is generating software to manage some of the worlds most complicated process and infrastructure projects in areas like railroads, food traceability, water management and healthcare modernisation. Much of software demand is being generated by the requirement to modernise and automate nearly every system, for example, energy management, et al through smart grids (Ebizq, 2010). The IBM Mass Lab is generating software to cater to the new era of enterprise mobile computing for more efficient convergence and integration to support an exponentially increasingly mobile workforce (Ebizq, 2010). Grid computing has regained favour and is helping IBM in retaining its position of a chief industry vendor (Korzeniowski, 2003). Both the Porters and BCG models necessitate the recommendation that IBM focus and deploy all its assets (physical, information and intangible) in achieving differentiation for each of its product and service segments to remain in the star quadrant of the BCG Matrix. The company should however seriously think of exiting its slow-moving hardware business. Bharti Airtel Ltd: An Analysis Bharti Airtel Ltd: An Analysis This assignment has mainly been done to provide a discussion as to the application of Strategic Business Management and planning within current global business environment. For this study I have used a case study on Bharti Airtel Ltd that is an Indian mobile telephone company. Accordingly, this assignment basically covers followings objectives. Understanding the role of strategic business planning in Bharti Airtel Ltd Understanding of the strategies Bharti Airtel Ltd use to achieve competitive advantage Understanding of the impact of internal and external factors on Bharti Airtel Ltd Understanding of the environmental factors that have an effect on strategic business management and planning About Bharti Airtel Ltd Bharti Airtel Ltd is a one of the leading global telecommunication companies that operates in 19 countries across Africa and Asia having 200 million customers. It is a one of the six best performing technology companies in world that has been ranked by business week. Bharti Airtel Ltd mainly offers following services to its customers: Mobile voice and data services Fixed telephone line High speed broadband services IPTV, DTH Turnkey telecom solutions for enterprises National international long distance services to carriers (Source: About Bharti Airtel Ltd, available from: http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+bharti+airtel/?WCM_Page.ResetAll=TRUECACHE=NONECONTENTCACHE=NONECONNECTORCACHE=NONESRV=Page (Accessed on 10th March 2012) 1.1 Identify and critically evaluate Bharti Airtels goals, objectives and values It is said that global business environment is changing structurally and, in all probability (Kourdi 2003). Hence, any type of business organization should have strong, transference goals, objectives and values in order to succeed the business. They enable the managers of the organization to formulate and manage appropriate strategies within the business. Accordingly, in this section I will identify and evaluate goals, objectives and core values of Bharti Airtel Ltd. Goals and Objectives of Airtel Undertaking of transformational projects which has a positive impact on the society while contributing to build the nation Diversification into new businesses in sectors such as financial services, agriculture and retail business with world class partners To lay the foundation for creating a conglomerate of future Core Values of Airtel Being Flexible for the adaptation of the environment changes and evolving customers needs Openness and transparency Give power to People to do their best Creating Positive Impact on the society by creating a meaningful difference Making it happen through the innovation of new ideas with entrepreneurial spirit If we look at the above goals and objectives of Airtel, we can identify that they have been achieving them to a certain extent. If we consider the objective of diversification into new business, Airtel has been accessing to such business sectors. For example, now they have been engaging financial services in India through telephony services. Acquisitions of Airtel throughout the world convince us that Airtel has created a foundation for conglomerate of future. Above mentioned core values of Airtel which are the beliefs of owners have been the keys to its success. 1.2 Suggest ways in which Bharti Airtel can replicate its success in India in foreign markets It is a big challenge for any business to have or replicate its success in globe due to higher completion. For this purpose, business organizations must formulate and implement business strategies that suits global market conditions. Bharti Airtel has been succeeding mainly due to its values and management. In this section, I am going to suggest ways to Bharti Airtel that may assist in replicating its success in India and foreign market. Further acquisitions and mergers with other telephony service companies in India and foreign markets: Since Airtel has a healthy financial strength, it can focus on the acquisition of telephony service companies such as Reliance Comm. This will increase the customer base of Airtel. Access and expansion of Airtels business operations in to other countries such as United Arab Emirates, Kuwait, Saudi Arabia and Qatar Widening 4G network coverage within the areas in which Airtel operates: Airtel can widen its 4G network coverage through rural areas in India. Doing they can increase its market while supporting the nation building process in India. Introducing and promoting new innovative services that match with telephony service industry such new advance technologies such as ATM recharge Launching low price promotions to attract mass customers as much as possible Differentiation of the brand through emotional perspectives 1.3 Using your knowledge of different strategy development models analyse Bharti Airtels development of its strategy and identify the model(s) applicable to them. Bharati Airtel Ltd has been market leader in India since its business models and strategies attracted many industry experts admiration. So they have been innovative in formulating and implementing business strategies through strategy development models. Now let us analyse development of strategy in Bharti Airtel by using strategy development models applicable to them. 1.3.1 Porters Five Forces Model Threat of New Entrants Due to increase demand for telephony services in worldwide, there are possibilities for new investors to start their business in this field. Accordingly, Bharti Airtel may encounter threats from entrants in to its market in India, Bangladesh, Sri Lanka and Africa. The number of players in telecommunication industry in India has increased and it has caused Bharti Airtel to change its strategic approaches that they followed. Furthermore the inclusion of technologies such as 3G has into the industry has brought many entries in to the telecommunication industry. Hence, we can see an increasing threat from the new entrance into the telecommunication market. Bargaining Power of Suppliers We can see uniqueness in telecommunication equipment suppliers in the global market. There is not a perfect market for telecom related equipments and materials such as fibre optic cables, broadband switching equipment and software etc in the globe. Thus it can be seen that there is a bargaining power over Bharti Airtel. Whereas we can see an increasing trend towards the arrival suppliers in relations to the telecommunication related equipment. This have reduced Bargaining Power of Suppliers that may be encountered Bharti Airtel. Bargaining Power of Buyers In the telecom industry, the biggest is held by the customers. If customers are not satisfied, they may shift to other telephony service companies. Customers can be retained if quality services are provided for affordable prices. Accordingly, Bharti Airtel has been following cost leadership strategy to cope up Bargaining Power of its customers. Availability of Substitutes Presently, internet services have been the domain of mobile services. Hence internet sector and telephone services have come under one sector. With the arrival of broadband, WiFi internet services and new technological mobile devices, people have been able to have the role of telephone such as phone calls and SMS done through internet calls and chat services such as SKYPE, Yahoo messenger. These threats from such substitute products have becoming a significant issue for Bharti Airtel. Nevertheless Bharti Airtel has been developing and implementing many strategies to cope up such threats by expanding its internet services and introducing new products like IPTV, DTH services for its sustainable growth. Competitive Rivalry In Asia and Africa there is a high competition among telephony service providers. For examples, in India Bharti Airtels main competitors are Vodafone Essar and Reliance Comm. In the same manner it has many competitors in Sri Lanka such as Etisalat, Dialog, Mobitel and Hutch. Therefore we can see that there is a huge competition in the telephony services industry in Asia and Africa. So Bharti Airtel is implementing strategies such as cost leadership, differentiation in order to get competitive advantages. 2.1 Analyse the acquisition of Zain Africa by Bharti Airtel. If you were their consultant, would you have advised them to go ahead with the deal? In this chapter, I am going to analyse the acquisition of Zain Africa made by Bharti Airtel through the PESTEL and SWOT analysis. Afterwards I will evaluate the benefits that Bharti Airtel can have from the acquisition and potential problems that Bharti Airtel may have on its operation. 2.1.1 SWOT Analysis The SWOT analysis is a useful tool for decision making process and understanding all kind of situation which can arise in a business organization (Pearce, Robinson Mital, 2008). Accordingly, the word SWOT stands for Strengths, Weaknesses, Opportunities, and Threats of an organization. Now let us analyse Bharti Airtel acquisition of Zain Africa by using SWOT analysis. Table 1 provides the SWOT analysis as to the acquisition of Zain Africa. Strengths New market power over 17 African countries and 5 middle east countries Addition of 42 million subscribers to Airtels subscriber base Acquisition of more skilled employees Increase reputation of Bharti Airtel brand Entrance in to the league of worlds top five mobile network operators Weaknesses Financial difficulties may arise because money amounting to $7.87 Billion have been invested on the acquisition Amount spent on the acquisition seems to be expensive Most of the African countries like Uganda, Ghana and Madagascar have a very lower ARPU compared to others African countries Morale and commitment of existing employees may reduce due to new employees Difficulties may arise when Bharti Airtel coping up with organizational cultural changes in Africa Opportunities Bharti Airtel can dominate many telephony service market with its economies of scale Opportunity to build new kind of telephone services over subscribers in Africa. Opportunity for expanding of Airtels telecommunications operations further Africa the opportunity for restructuring of Bharti Airtels business operations Threats Falling of Airtels stock price by 9.22% during announcement of the acquisition Possible counter attack from other telephony services companies in Africa Management of Bharti Airtel may be excessively focused on the acquisition rather than focuses on the operations Table 1: SWOT Analysis for Bharti Airtel acquisition of Zain Africa 2.1.2 Benefits of the acquisition of Zain Africa With the the acquisition of Zain Africa, Bharti Airtel have been able to enter top five mobile network operators in the world. Bharti Airtel and Zain Africa fit well together because both companies have valuable skills and experience to deliver quality telephony services to the customers. As a result, there is an opportunity for Bharti Airtel to be the market leader in Africa. Global reputation of Bharti Airtel increases due to this acquisition. Increase in global customers of Bharti Airtel by an amount of 42 million This acquisition has led Bharti Airtel to boost its achievements in telecommunication sector in world wide. Finally this acquisition of Zain Africa as a growth strategy enables Bharti Airtel to expand its business operations to a greater extent. 2.1.3 Potential problems of the acquisition of Zain Africa Amount spent on Bharti Airtels acquisition of Zain Africa seems to be little bit expensive There may be complexities when such expanded business operations are going to be managed by Bharti Airtel Bharti Airtel may encounter some financial problems when a significant investment is again required to operate the business. Existing employees moral may decrease with new acquisition of Zain Africas employees. There may be some complexities when cultural changes which occur as result of this acquisition are going to be managed. According to the above evaluation of Bharti Airtels acquisition of Zain Africa, we can recommend this deal since it brings many advantages to Bharti Airtel Ltd for the current period as well as future periods. 2.2 Analysis of Bharti Airtels strategy for remaining competitive and increasing market share and subscriber base Due to the higher population in India, presently there is an emerging of more competitors such as local competitors as well as international competitors such as Vodafone and DoCoMo into Indian telephony service market. This has been a min threat for Bharti Airtel to cope up. Accordingly, Bharti Airtel should formulate and manage strategies so as to have competitive advantages over it competitors while increasing its market share. In this section, I will analyse strategy that Bharti Airtel is following to have competitive advantages. According to the case study Bharti Airtel Ltd, we can notice that they are following cost leadership strategy as its competitive strategy to remain competitive in the market. Due to the competition in telecommunication industry in India, Average Revenue per User (ARPU) in India which is one of lower ARPU in the world was declined. Bharti Airtel has Rs. 438 ARPU in 2005 and that was declined to around Rs 350 in middle of 2008. Part of this reduction can be attributed to low price life time recharge promotion sheme that Bharti Airtel introduced in 2007. Finally ARPU of Bharti Airtel has declined to Rs 230 by the end of 2009. Figure 1: Average Revenue per User (ARPU) of Bharti Airtel in its Indian Market According to the above figure 1, we can see that ARPU of Bharti Airtel is gradually decreasing due to its main cost leadership strategy. Although its ARPU is decreasing, Bharti Airtel has been able to remain competitive in the business because its application of cost leadership strategy has been increasing its market share as well subscriber base. 2.3 Critically assess the risks faced by Bharti Airtel in Africa and how they can overcome the risks There is probability to have a lower ARPU form African customers since Zains ARPU is less than 1$ and lower revenue in 2009 compared to 2008. This is mainly due to the fact that many African countries consumers have very little purchasing power. Thus, Bharati Airtel should decrease its prices and increase number of subscribers in African countries as to its sustainability growth. Since Zains African market had been struggling, there is a possibility not to deliver values to its shareholders. Zain was market leader only in ten of the fifteen African countries it may difficult for Airtel to dominate such markets. Thus, it has to adopt cost leadership and focus strategis for the growth of the business by which core values can be created. Bharati Airtels debt to equity ratio may increase to 1:1 due to long term borrowings from banks. This will lead solvency problems in future. Thus, it should try to raise fund through retained earnings, ordinary shares while making net profits in future. Cost of base stations in Africa is high since its cost is 3 times compared with Europe. This indicates that Bharati Airtel have to incure relatively high capital expenditure. With a higher capital investment and lower ARPU, it may generate lower Return on Investment for Bharati Airtel Ltd. Cultural, language and regulatory differences in the 15 African countries is a big challenge for Bharati Airtel. If they do not adopt such differences quickly, it may lead to an interruption for it operations in African market. Accordingly, Bharati Airtel should be dealing with 15 countries, 15 governments and 15 regulatory regimes effectively and efficiently to overcome possible operational interruptions. There are high fluctuations in local currencies of African countries. This may bring foreign currency risk for Bharati Airtel. Thus, Bharati Airtel should arrange hedging contracts with parties so as to reduce such risks. 3.1 Critically analyse Bharti Airtels, mission, vision and Strategic intent Before Strategic intent of Bharti Airtel is analysed, I will analyse vision and mission of Bharti Airtel because vision and mission of Bharti Airtel express its Strategic intent in broad terms and in specific terms. Vision Statement of Bharti Airtel Ltd To be globally admired for telecom services that delight customers Accordingly we can see that Bharti Airtels vision reflect what it does and the future status of the organization that it expect to be. This presents the detailed picture of Bharti Airtel while providing the major reason to do its business. This provides the company to go head successfully as it provides long term direction to employees. Mission Statement of Bharti Airtel Ltd We will meet global standards for telecom services that delight customers through customer service focus, empowered employees, innovative services and cost efficiency Accordingly we can see that mission statement of Bharti Airtel consists of following 3 essential components: Key market : Global telecom market Contribution: Telecom services Distinction : customer service focus, innovative services and cost efficiency Strategic intent of Bharti Airtel Bharti Airtels dtrategic intent express that it tries to give a telecom service that admired globally to its customer in a manner that they will be delightful. This indicates Bharti Airtel is prepared flexibility when several situations occur in global business environment. Accordingly this provides a direction, discovery and destiny for Bharti Airtels operations. 3.2 In the process of developing their strategy, do you think that Bharti Airtel used incremental change or transformational change? Analyse your answers There should be a transformational change in the internal environment of Bharati Airtel when they develop strategies. That is organization structure and culture of Bharti Airtel may have to be changed due to its new strategies being developed. Strategies are mainly prepared to cope up both internal and external environmental changes. Thus, when strategies are developed, they have to developed and implemented so as to adopt for such changes. As a result, Bharti Airtel should used transformational changes within its business operations. For example, acquisition strategy of Bharti Airtel led them to change its organizational structure and culture as they expanded its operation into Africa. Hence, they cannot do its operations in Africa with its previous organizational structures and cultures when they do business in Africa. Accordingly Bharti Airtel must adopt and use transformational changes such as adoption to African culture and regulations etc so as to develop and implement strategies in order achieve a sustainable growth. Analyse the potential impact of global issues in telecommunication industry and its effect of Bharti Airtel Political Unsuitability in countries Many of African countries have unstable government which directly affect the operations of Airtel in African countries. When government changes policies, laws and regulations of such countries may be changed. Hence, it may affect the smooth operation of Bharti Airtel. So they have to change its strategies so as to adopt such governmental changes. Issues in global economic conditions Global financial crisis, brewing for a while, demonstrate its effects in 2007 and 2008. As a result, stock market s around the world fell down and large financial institutions collapsed. Source: Global Financial Crisis-Global Issues, Available from: http://www.globalissues.org/article/768/global-financial-crisis (Accessed on 10th March 2012) Accordingly, there is possibility of global economy to unstable. If such thing happend, it would have seriously affect the operations of Airtel. There was high rate of corruption in African countries With the high rate of corruptions of people in Africa, Bharti Airtel will have an issue with regard to recovery of post paid bills from such people. Issues in bringing technologies to African countries The cost for establishment of base station in some African countries is 3 times compared with Europe. The cost of a base station in African countries is about $180,000 to $200,000. In Europe country the base station would cost about $50,000 to $60,000. Therefore, Airtel will have to invest more money on base stations. Threat of Internet for traditional role of telephone services such as phone calls and SMS In the world today, we can see that the internet has become the future of connectivity. With the arrival of free services such as Skype, Yahoo Messanger etc, there is a threat for telephony service companies. There is trend that people are becoming used to such free services. Accordingly demand for phone call services and Short Message Services in Airtel may decrease. Identify and critically analyse the impact of different stakeholders in Bharti Airtel Stakeholders are the outside entities and people that have an interest in an business organization (Verzuh 2003). Stakeholders of Bharti Airtel can be identified as follows. Customers Business and Individual customers like to experience the quality and prices of services provided by Bharti Airtel. If quality of its service is low, customers may shift to other service providers. Competitors Competitors such as Vodafone Essar, Reliance Comm, MTN and Vodacom are interested to know strategies of Airtel so as to give a counter attack toward airtel. Share holders of Bharti Airtel Shareholders of Bharti Airtel interested in the financial performance of the company. If the company is not performing well, shareholder may change the director board or dispose their shares. Government bodies Government bodies in each geographical area such as India, Sri Lanka and African countries have major impact on Bharti Airtel since they may change laws and regulations regarding telecommunication industry. Suppliers Supplies of telecommunication related equipments and Material know the financial positions and operations of Airtel so as to convince that they can continue the relation with Bharti Airtel. Employees of Bharti Airtel Employees are interested to their job safety and rewards. Employees may resign from the company if they were not treated well. Propose and argue ways in which Bharti Airtel can respond to the environmental factors affecting its Africa operations Political environment Many of African countries have unstability in their political positions. Airtel can cope up with these governmental changes by developing strategies that suits with such changes and keeping connections with such governments. Poor economic conditions in African countries Bharti Airtel can do its operations in African countries with such economic conditions by introducing low price scheme and increasing subscriber base. This will allow the company to give a higher competition towards other telephony service providers. Higher currency fluctuations in many African countries I suggest Airtel to have hedging contracts with banks so as to reduce such foreign currency risks. But this may take away the opportunities of having foreign currency gains. Low level of urbanization in African countries populations To cope up this environmental factor, Bharti Airtel should install additional towers and radios in such areas. This require substantial amount of capital to be invested. Conclusion The acquisition of Zain Africa has led Bharti Airtel Ltd to expand its operations globally and it can be considered as a prominent growth strategy of Airtel. Objectives of Airtel such as undertaking transformational projects and diversification into new businesses such as financial services have been achieved to some extent. Development of strategies of Airtel have enabled them to achive such objectives while having core values such as quick adaptation for the environment changes and customers needs, openness and transparency etc. The main competitive strategy that Bharti Airtel uses is low cost leadership. The acquisition of Zain Africa have brought benifits to Airtel such as New market power over 17 African countries while having 42 million subscribers to its subscriber base. But operations in such countries has been challenge for Airtel due to political instability, poor economic conditions and higher cost on base station. Therefore, Bharti Airtel must develop and apply appropriat e strategies in African countries in order to have sustainability growth.

The Process of an Earthquake

Have you ever wondered what has to happen to make the Earth quake? British engineer John Michell did. He was one of the first fathers of seismology and was also the first to correctly state what the cause of earthquakes was. In 1960, Michell noted that â€Å"earthquakes and the waves of energy that they make are caused by shifting masses of rock, miles below the surface† in a scientific memoir (USGS, 32). In order for you to completely understand the process of an earthquake you must first understand the process of how an earthquake is measured.An earthquake may not be able to be predicted at the moment but the intensity and magnitude of the earthquake can be measured and categorized. This is done using the Richter magnitude scale. The Richter magnitude scale was developed as a mathematical instrument to compare the size of earthquakes in 1935 by Charles Francis Richter. He was able to recognize that the seismic waves radiated by all earthquakes can provide good estimates of t heir magnitude (Richter). A seismograph is what is used to measure the amount of energy that an earthquake releases as well as the magnitude of the earthquake.It is a logarithmic scale, which means that the numbers on the scale measures factors of 10, so each whole number unit represents a tenfold increase in amplitude. The energy that is measure is about 32 times greater than the next smaller whole number. Using this scale, a magnitude 5 earthquake would result in ten times the level of ground shaking as magnitude 4 earthquakes. Think of it in relation to the energy that is released by explosives. A magnitude 1 seismic wave releases as much energy as blowing up 1 ounce of TNT, which is the equivalent of slamming a large rock onto a table.A magnitude 8 earthquake releases as much energy as detonating 1 million tons of TNT (Richter). An earthquake measuring more than 6. 0 can cause detrimental damage (see fig. 1). The biggest quake in the world since 1900 scored a 9. 5 on the Richter scale in May of 1960. More than 2,000 people were killed, 3,000 injured, 2,000,000 were left homeless, and there was over $500 million worth of damages to southern Chili (Pararas). Whenever there is an earthquake, the layers of the earth grind past one another causing the ground all around to rumble and shake, resulting in severe damage.The Earth is forged of four main layers: the inner core, the outer core, the mantle and the crust. The crust and the mantle are merely the skin to the earth’s surface. This skin is unlike our skin, though. It consists of many pieces that can slowly move past one another. These puzzle-like pieces are called tectonic plates. The edges of the tectonic plates are known as plate boundaries. Plate boundaries have many faults with very rough and jagged edges that can get stuck together. The majority of the world’s earthquakes occur on these faults.When the plates continue to try to move, the edges of the plate boundaries violently unstick, re sulting in the sudden release of energy in all directions. This energy becomes seismic waves, which act like ripples on a pond. The Earth shakes as these seismic waves move through it, and when the waves rip through the earth’s surface, the ground and anything on it shakes terribly (USGS, Science). This can be felt for miles away. The longest earthquake ever recorded originated from the center of the Indian Ocean in December of 2004.It was reported as a 9. 5 on the Richter scale after 3 months, and was measured at a whopping 800 miles, which is about the distance from Houston, Texas to Atlanta, Georgia (Longest). It created the biggest gash in the Earth’s seabed ever. That same earthquake also created horrible conditions such as the Tsunami at Sumatra which caused 61 deaths, and $75 million in damages in Hawaii. There are three different types of plate boundaries; impact zones, spreading zones, and slipping zones.Furthermore, there are two different kinds of impact zon es. One type is when oceanic crust hits continental crust causing a boundary deduction to happen. With the oceanic crust being denser than the continental crust, it withdraws beneath the continental crust. The oceanic crust then melts as it goes under the continental crusts due to the friction of the crusts rubbing against one another. The pressure of the heat causes the melted rock to rise up through faults in the continental crust. This is what causes a volcano to erupt.Another type of impact zone is where one crust is pushed upwards when two continental crusts collide. Mountain ranges are formed this way. The world’s greatest land mountain range, the Himalaya-Karakorum in Asia is the spawn of two continental crusts colliding (USGS, 11). When two plates are moving apart along mid-ocean ridges, a spreading zone occurs. This is when two tectonic plates are moving away from each other and is forming a new crust from the rising magma that is released from the Earth’s cor e.An oceanographer at the National Oceanic and Atmospheric Administration's Seattle lab, Edward T Baker says, â€Å"A spreading zone can be considered as a â€Å"linear volcano† with vent holes occurring at various points along its meandering crest†. (Raloff). Earth's mid-ocean ridge is one near-continuous zone of spreading seafloor. When one plate grinds past another plate it is known as a slipping zone. Slips along the faults in the crust allow stress from the grinding to be released. These fault slips are what cause earthquakes. Just when you might believe that an earthquake is over, you could be mistaken.Earthquakes are capable of having aftershocks that can last several years. The New Madrid fault quake of December 16, 1811 in the United States had reported ground shaking for 24 hours. Occasional severe shaking and disruptions lasted for weeks and aftershocks were felt up until 1817 (USGS, Historic). An aftershock is a smaller earthquake that happens in the same a rea of the original earthquake. As the crust around the displaced fault plane adjusts to the changes that occurred, aftershocks will follow, until the Earth has settled back in place.The final piece of the process of an earthquake is the aftermath. The aftermath is the devastation that an earthquake or any other type of disaster can leave in its wake. When the ground ruptures from the shaking caused by an earthquake, it can result in damage to bridges, dams, roads, railroad tracks, and the foundation of buildings. They can also cause landslides and avalanches as well. Another major cause of damage is when power lines are ripped down and gas lines rupture; this can most likely cause fires.Also, soil liquefaction is very common in earthquakes. It occurs when water-saturated granular material, like sand, momentarily loses its strength and turns from a solid to a liquid. In the 1964 Alaskan earthquake soil liquefaction was the cause of many buildings and bridges sinking to the ground, g radually collapsing upon one another (Dubner). Even undersea earthquakes can create tsunamis that have the possibility to cause extreme damage along the coast. 75 million Americans are in significant danger of being a victim to an earthquake.According to the United States Geological Survey, there have been over 2 million deaths attributed to earthquakes since 1900. The USGS pinpoints 20,000 earthquakes a year; that is about 50 earthquakes a day (USGS, Earthquakes). In conclusion, the movement of the earth’s crust has shaped the earth for hundreds of millions of years, moving the sharp and stony edges over, under, and past one another. Sometimes the movements and the release of energy caused by an earthquake are smooth and gradual; other times, the plates stay locked together.That is when the stockpiled energy that has been storing in between the plates grows strong enough to break apart. That is what makes the earthquake. The Richter scale can tell us the intensity and magnit ude of an earthquake but cannot predict one. Works Cited â€Å"The Longest EarthQuake Ever Recorded. † World Most RSS. N. p. , 6 Sept. 2011. Web. 11 Apr. 2013. Pararas-Caryannis, George. â€Å"Index. html. † Index. html. N. p. , n. d. Web. 11 Apr. 2013. â€Å"Richter Scale. † Science in the Early Twentieth Century: An Encyclopedia. Santa Barbara: ABC-CLIO, 2005. Credo Reference. 0 June 2008. Web. 11 Apr. 2013. Raloff, Janet. â€Å"Pearson – Science News. † Pearson – Science News. N. p. , n. d. Web. 21 Mar. 2013. United States Geological Survey. Earthquake Facts. N. p. , 24 July 2012. Web. 11 Apr. 2013. Line 32 United States Geological Survey. Earthquakes with 1,000 or More Deaths since 1900. N. p. , 30 Nov. 2012. Web. 11 Apr. 2013. United States Geological Survey. Historic Earthquakes. N. p. , 01 Nov. 2012. Web. 11 Apr. 2013. United States Geological Survey. The Science of Earthquakes. By Lisa Wald. N. p. , 24 July 2012. Web. 09 Apr. 2013.